Sublime

Mike Koenigs and Marissa Brassfield:

Brad Johnson, Shawn Sparks, and Ryan Levesque: Thank you for your continued belief and support not only with this book but also by being the original members of the Lifestyle Investor Mastermind and Investment Club, which provided much of the original content for this book.

a coach’s ability to build a client list. A coach’s mastery of the client-acquisition process.

There is a market in desperate need of your abilities. You need to find it. And when you do, you will capitalize, all while wondering what took you so long. Don’t be romantic about your audience. Serve the people who can pay you what you’re worth. And remember that picking a market, like anything, is always our choice, so choose wisely. In order to

by knowing you (or Johnny Jones), your prospective customer is going to: (1) be on the inside of the financial winners circle with people who are in the know; (2) be treated like important people are; (3) use money like the “pros” do; and (4) gain control over his life.