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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
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BLOGS AND PERSONALITIES Andrew Chen’s essays http://andrewchen.co Noah Kagan’s blog http://okdork.com Patrick Vlaskovits http://vlaskovits.com/blog www.twitter.com/pv Jesse Farmer http://20bits.com Sean Ellis http://www.startup-marketing.com http://growthhackers.com Paul Graham’s essays http://www.paulgraham.com/articles.html Aaron Ginn http://www.
... See moreRyan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Mike Koenigs and Marissa Brassfield:
Justin Donald • The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom
* Your goal is to make your brand the top authority in your industry in the consumer's minds
John Morgan • Brand Against the Machine
Storytelling is our superpower
Carmine Gallo • The Power Of Storytellers To Shape Our World
The goal is to be known to the smallest viable audience.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
www.MarketingAgencyInsider.com
Paul Roetzer • The Marketing Agency Blueprint
A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.