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Chuck Proudfit,
Jeff Greer • BIZNISTRY: Transforming Lives through Enterprise
Source: Tony Moffeit
luminous animal
of type you’d see in magazines, anything that might look familiar to people. The goal, always, was real-world references. I was from suburban Philadelphia, so I named the fonts after stops on the Paoli Local—so Rosemont, Paoli, Ardmore, Overbrook. Steve thought city names were fine, but he asked why would we pick these little cities that nobody had
... See moreMax Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
Pavlovian—in
Peter Hessler • Other Rivers
Jeff was a tender soul. I think he thought that country—if there was one—was just blossoming with roses and babies and canaries and tidies, and all that sort of thing.