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behind china's live ecommerce dominance
Rui Ma • The Brazen Strategy Behind China Tech’s Growth
WeChat limits ads in its social feed to just 2 per day. In contrast, westerners tend to see 10,000 ads/day.
Patricia Mou • vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat
It's a digital age QVC but with the added FOMO that the other thousand viewers could buy out the stock before you get there. Driven by a fear of counterfeit goods and a demand for experiential retail, viewers love the instant gratification of seeing the product in action then immediately buying it. The backdrop to the buying frenzy is a holistic e-... See more