Sublime

puede suponer un negocio aparte en sí ya que requiere que las compañías actúen como editoriales, con sus editores y autores potentes. Un buen productor interno de contenido debe respetar unos niveles máximos de integridad editorial y periodística, eludiendo siempre la parcialidad a favor de la marca para la que trabaja,

a title more descriptive of her role: “Chief Storyteller.” Roehm told me that McDermott hired her to simplify the SAP story and to make the company’s message human, authentic, and relevant to the lives of its customers.

complete with a top-50 daily business podcast called FlipMyFunnel, more than 10 conferences with thousands of attendees, and countless converts along the way.

Not too long ago, we used to care about who was making something—what studio was releasing a project, what publisher was behind a book, what label was behind an album.

Ramadan, Christopher Lochhead, and Dave Peterson

Over the past half-century-plus, the fund business has turned from stewardship to salesmanship, from managing assets to gathering assets. We have become largely a marketing industry, engaging in a furious orgy of product proliferation. Our apparent motto:“If you will buy it, we will make it.”

brand’s Distinctive Assets,