Sublime
An inspiration engine for ideas
to deliver superior performance relative to our mission?”
Jim Collins • Good To Great And The Social Sectors: A Monograph to Accompany Good to Great
Effective Corporate Leadership
Jim Collins • BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company
Achieved with high consistency: check.
Jim Collins, Morten T. Hansen • Great by Choice
Jim Collins’s Good to Great,
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less


Jim Collins’s Good to Great was released at just the right time. His Hedgehog Concept states that if you can be best at, be passionate about, and make money at one thing in the world, do just that one thing.
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
Seek ambition. Hire character. Train talent.
Brian Collins • 101 Design Rules
Compare the successes to the disappointments and