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SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers
amazon.com
Trent Dyrsmid decided that success in his field came down to one core task: making more sales calls. He discovered that mastering the fundamentals is what makes the difference.
James Clear • How to Stick With Good Habits Every Day by Using the "Paper Clip Strategy"
A competitor—with no changes in product—adapted their sales process and started winning more deals in head-to-head competition.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Salespeople who succeed in acquiring new business lock in on a finite number of strategic targets.
Mike Weinberg • New Sales. Simplified.
periods of greatest success seem to result from a laser-focused sales effort. Focusing in on a vertical market or certain type of account yields many benefits.