Sublime

The job

Livingston: Did you use the same strategy with other companies: "Try us out for a month, and, if you feel like we've driven some true leads, you'll continue with us"? Kaufer: Yes. Once other companies saw Expedia advertising, they sometimes didn't need a free test, but we might say, "Look, our leads are normally a dollar a click, because they

Livingston: Are there any lessons that you learned in the Firefox days that you are applying to this new startup? Ross: One is to make sure you are always in communication with the people who are eventually going to use your product. It's very easy to just lock yourself in a room and code all day, and you forget what the real problems are that

Livingston: What was most surprising to you? Kraus: That opportunity creates opportunity.