Sublime

instead of spending a single dollar on traditional marketing, we go all-in on the “you wouldn’t believe” moments. The results? Sold-out shows. A waiting list in the thousands. A social media presence that rivals many MLB teams.

Stage Three: The Plaza

Since 2016, the Savannah Bananas—an independent-league baseball team playing out of Savannah, Georgia—have operated by a single mission: Fans First, Entertain Always. Every decision we make, we ask if it’s Fans First. If it’s not, we don’t do it.

Now that we had their attention, all we had to do was keep the pressure on. A bunch of other announcements followed: Our tickets would be all you can eat. All your burgers, hot dogs, chicken sandwiches, chips, soda, water, and dessert for $15. On social media, we unveiled sports’ first senior citizen dance team, the Banana Nanas. At a local element

Our bat boy dresses as Batman and gets his own theme music when he runs out to retrieve the bats. During pitching changes, pitchers come out on Segways, banana boats, motorcycles, pedicabs, you name it.