Sublime
An inspiration engine for ideas
The app connects clothing brands, and consumers, with individual seamsters who can mend, alter or tailor new or pre-loved clothing. The app has many aims, according to its 24-year-old founder Josephine Philips: It wants to extend the lifetime of clothing, and generate work for the many small seamster businesses on high streets across the country.
Samantha Conti • Tailoring, Repairs App Sojo Raises $2.4 Million in Pre-seed Funding
The 12 must-see collections from Central Saint Martins’ big, bold BA show
Elliot Hostedazeddigital.com
Do remember design for the category.
Jenni Romaniuk • Better Brand Health eBook
normcore design treats its form as simply a product of social or material conditions. It embraces these conditions because they exist, not because they’re good. Goodness (virtue) comes from this honesty.
Libby Marrs • Post-Authentic Sincerity a Premium Generic Essay
Candice Gwinn owns and operates Trashy Diva
Jennifer Lynne Matthews • Fashion Unraveled - Second Edition - How to Start and Manage Your Own Fashion (or Craft) Design Business
I think of her often. She happens to hit on a particular fixation of mine, which is the problem of “taste” as an ever-present commodity, rather than something idiosyncratic, personal, and most importantly, connected to other aspects of your day-to-day life, like how you move around the world and what you do to pass the time. I think of people whose... See more
Haley Nahman • #176: Accounting for taste
(aspirational).
Jenni Romaniuk • Better Brand Health eBook
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.