Sublime

Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

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own judgement of what is important and what is not.

Sönke Ahrens • How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking

So he turned note-taking on its head. Instead of adding notes to existing categories or the respective texts, he wrote them all on small pieces of paper, put a number in the corner and collected them in one place: the slip-box.