Sublime

Now, Mr. Burback goes months between posts. The videos tend to be either sprawling, deeply researched video essays — about the state of late-night television, ghost kitchens or the Apple Vision Pro — or strange travelogues, taking him on road trips to every Rainforest Cafe or Margaritaville in the country.

His viewers have responded, with his ghost ... See more

Finally, paying for creator-associated goods is nothing new: creators have been flogging merch, doing brand deals and adding affiliate links in their descriptions and bios for years.