Sublime

Brand Awareness measurement

One is specialization in a particular industry or company, providing depth of understanding and a more substantial web of focused relationships.

If there’s one name today that’s synonymous with visionary leadership, it’s Steve Jobs.

This approach measures the attribute’s potential as a piece of information that could be a retrieval cue or retrieved when the brand is the cue.

attribute list that any brand in the category would want to use, to ensure it has longevity beyond any short-term company priorities.

Invest in knowledge and skills over time, whether that’s through R&D

With a given number of dollars, it’s better to overspend in one city than to underspend in several cities.

Instead, successful originals take extreme risks in one arena and offset them with extreme caution in another.