Sublime
An inspiration engine for ideas
For them, the opportunity lies in goods that consumers identify with personally and feel passionate about.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
This book is for company builders who value creating a long-term legacy and share a people-oriented viewpoint on the work they’re doing.
Claire Hughes Johnson • Scaling People: Tactics for Management and Company Building
that's your value proposition."7
Lynn Hunsaker • Innovating Superior Customer Experience
Being liked is also a key factor in both professional and personal success.
Sheryl Sandberg • Lean In: Women, Work, and the Will to Lead
When the functional differences are negligible or hardly exist—for example, in terms of price or quality—there is a requirement to create an emotional difference.
Debbie Millman • Brand Thinking and Other Noble Pursuits
It’s the best predictor of who will be the highest-producing salesperson and who will outperform even the most naturally gifted athletes.
Dave Evans • Designing Your New Work Life
A distinct strategy will produce its own
Joan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
The surest way to keep your position and to build a power base is to help those with more power enhance their positive feelings about themselves.