Sublime

weak evidence that building strong positive category

Brand light/non-buyers

When brands grow or decline in MMS, we can ‘look under the hood’ to see what happened.

The sample profile should follow a normal category buyer profile to get a realistic picture of the brand’s current situation and future opportunities/challenges.

Miss Malaprop, an online store/blog for handmade and eco-friendly goods.

Category buyers link more brands to attributes when provided with brand lists.

expense