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Building up category buyers’ positive sentiment towards the brand, also known as share of heart, is often treated as the hallmark of marketing success.
Jenni Romaniuk • Better Brand Health eBook
sample size requirements –
Jenni Romaniuk • Better Brand Health eBook
Jenny Chen
@jennychen44
Jennifer Tytgat
@jenni
The change in brand performance manifests as much lower penetration and slightly lower loyalty.
Jenni Romaniuk • Better Brand Health eBook
Marketing performance attributes
Jenni Romaniuk • Better Brand Health eBook
pictures are more easily processed and remembered than words
Jenni Romaniuk • Better Brand Health eBook
Category buyers link more brands to attributes when provided with brand lists.
Jenni Romaniuk • Better Brand Health eBook
hard work for respondents