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Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
amazon.com
dedicated customer insights, customer research, or data analytics team.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Sari Azout – Medium
sariazout.medium.com
Using a combination of surveys and past behavior can help you estimate: Likelihood to recommend to friends Likelihood to repurchase
Jeff Sauro • Customer Analytics For Dummies
Using attitudinal variables like the Net Promoter Score (NPS) is useful to differentiate between “good” and “bad” profits.