Sublime

measuring and understanding customer attitudes helps to predict future behavior.

Look to identify attitudes and psychographics

You can cross-tab responses to the Net Promoter question with other important questions about future revenue and include confidence intervals.

(assuming the two-week period was representative)

What have customers done, what are they doing, what are they thinking, and what are they likely to do?

Measuring is good. Knowing what to measure is better.

Using a combination of surveys and past behavior can help you estimate: Likelihood to recommend to friends Likelihood to repurchase

Using attitudinal variables like the Net Promoter Score (NPS) is useful to differentiate between “good” and “bad” profits.