Sublime

* RaaS: Offering resale-as-a-service for brands like Everlane and Madewell. They helps merchants monetize returns. As e-commerce grows, so will this channel.

Third-Party, Retail as a Service (RaaS) Proliferates

We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.

Second-hand will become first choice. “New” won’t be the default filter anymore as sustainability becomes non-negotiable.

The invisible and the small is rapidly spreading as a desirable, status-signaling social experience beyond Tyler Brûlé’s world, Japanese bars, and menswear forums.

Just as most retailers came to the realization that being online or offline was no longer an and-or proposition, the same appears to be happening with retail resale and rental.