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5 The Ask: You
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
key player at those accounts — in your book of business. It’s your job to: ● Know exactly who they are ● Find their contact information ● And develop a thoughtful plan to get to know them
Joshua Garrison • Outbound Sales: A data-backed playbook for cold email, cold calling, social selling, and more

Arthur F. Miller Jr. writes: “Understand that you are God’s idea. You will be held accountable for using what he gave you to work with.”4
Erik Rees • S.H.A.P.E.: Finding and Fulfilling Your Unique Purpose for Life
Dan Sullivan is the cofounder of Strategic Coach, the number one entrepreneurial coaching company in the entire world. Dan has trained tens of thousands of the very best entrepreneurs to become even better. He helps his entrepreneurs clarify their “Unique Ability”—the activities that bring them the most excitement and energy and produce the biggest
... See moreDan Sullivan • Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
His life’s work is devoted to helping experts build better businesses.