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people have a general tendency to stick with their current situation.
Richard H. Thaler • Nudge: The Final Edition
is the absolutists among these groups who have been anti-Semitic.
Irving Greenberg • The Jewish Way: Living the Holidays
Berns found that most people went along with the view of the majority, even if it was wrong.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Berns found that most people went along with the view of the majority, even if it was wrong.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Identification as a member of an in-group or out-group by the audience.
Karen Eber • The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire
The more we value the group, the more likely we are to be influenced by it, even if other members don’t share the same demographic makeup.
Marcus Collins • For the Culture
The social psychologist John Bargh has an elegant demonstration of the ways fear can affect political ideology.
Ethan Zuckerman • Mistrust: Why Losing Faith in Institutions Provides the Tools to Transform Them
The only difference between the two groups was that the students conceded that they were influenced by the anchor, while the professionals denied that influence.
Daniel Kahneman • Thinking, Fast and Slow
predisposed to show more empathy for people inside our in-group and are indifferent to adversity experienced by those in out-groups.