Sublime

In a fight between quality product and quality distribution, distribution wins.

For many customers, better doesn’t matter when comfort, consistency, and familiarity are higher up on their value chain.

It was usually cooler to seem poor than seem rich, whatever your status actually was. Indie sleaze is back, I’m told, but the PBR-swilling ‘00s hipster—however affluent underneath the blue-collar disguise—would surely recoil from the $20 espresso martinis that their present-day counterparts celebrate.

Too many new things.

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