Sublime
An inspiration engine for ideas
In the late 1970s, Jef Raskin, a pioneering technologist who was one of Apple’s earliest employees, sketched out a radical vision for the future of computing.
Computers, he argued, should work like home appliances. The ideal computer would require almost no learning curve or upkeep. You wouldn’t have to upgrade its operating system, say, or install ... See more
Computers, he argued, should work like home appliances. The ideal computer would require almost no learning curve or upkeep. You wouldn’t have to upgrade its operating system, say, or install ... See more
20 years ago, Jef Raskin (the founder of the Macintosh project) asserted that the desktop interface strategy was “inefficient and inhumane.”
UX Collective • The desktop metaphor must die
Logo, Signature, and Typeface Standards
Guidelines for the proper use of Apple’s logo, signatures, typefaces, and colors to ensure consistent brand identity and clear communication in all representations of the company.
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