Sublime
An inspiration engine for ideas
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
amazon.com
What people want today are trustworthy brands.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Kevin Roberts, Lovemarks: The Future beyond Brands (Brooklyn: PowerHouse Books, 2015).
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Prestige, quality, and design are harder to put numbers on.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Prestige, quality, and design are harder to put numbers on.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
representan claramente al perfil más inteligente del consumidor.
Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
“One’s capacity to see (voir) is a function of the knowledge (savoir), ” remarked Bourdieu.
Ana Andjelic • Taste in progress
Branding that Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets