Sublime
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The act of measurement changes the behavior of the thing being measured.
Youngme Moon • Different: Escaping the Competitive Herd
The personal equation—the proposition that every statement is contingent on the personal psychology of the speaker, on his unconscious conditioning, his prejudices, and so on—applies particularly to statements on the opposite sex.
Erich Neumann • The Great Mother: An Analysis of the Archetype (Works by Erich Neumann Book 15)
An enormous number of people have influenced my thinking, but three were particularly important: William Braud, Barbara Babcock, and Edmund Leach. Parapsychologist William Braud integrated an enormous range of findings with his model of lability and inertia in psi processes. Barbara Babcock is the most significant interpreter of the trickster figur
... See moreGeorge P. Hansen • The Trickster and the Paranormal
to participate in the great decisions of government. There was, Lippmann brooded, no “intrinsic moral and intellectual virtue to majority rule.” Lippmann’s disenchantment with democracy anticipated the mood of today’s elites. From the top, the public, and the swings of public opinion, appeared irrational and uninformed. The human material out of wh
... See moreMartin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium
people look outside of themselves to the actions of their peers under similar circumstances.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
The procedure I adopted to tame the halo effect conforms to a general principle: decorrelate error! To understand how this principle works, imagine that a large number of observers are shown glass jars containing pennies and are challenged to estimate the number of pennies in each jar. As James Surowiecki explained in his best-selling The Wisdom of
... See moreDaniel Kahneman • Thinking, Fast and Slow
An enormous number of people have influenced my thinking, but three were particularly important: William Braud, Barbara Babcock, and Edmund Leach. Parapsychologist William Braud integrated an enormous range of findings with his model of lability and inertia in psi processes. Barbara Babcock is the most significant interpreter of the trickster figur
... See moreGeorge P. Hansen • The Trickster and the Paranormal
He will also be susceptible to the classic correspondence bias: everything negative about Mary will be seen as a result of external circumstances—stress, strain, bad luck, whatever it may be—and everything positive of her character.
Maria Konnikova • Mastermind
observer effect, by which individuals under study modify their behavior because of their awareness of the study.