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Each subsequent decade continued the trend of more individualism. Thus,
Jean M. Twenge • Generations
With so much data, it’s possible to get a better understanding of generational differences than ever before.
Jean M. Twenge • Generations
Rising individualism weaves through the story of each generation.
Jean M. Twenge • Generations
but many of the cultural changes identified here have appeared around the world. For
Jean M. Twenge • Generations
Gen Z candidates
Jean M. Twenge • Generations
Gen X’ers also had inflated self-views in their youth, but Millennials next-leveled them.
Jean M. Twenge • Generations
The lightning-fast pace of technological change has also produced the largest generation gaps in attitudes
Jean M. Twenge • Generations
That’s especially true for Gen Z, where these technologies are used by the vast majority of their age-mates.
Jean M. Twenge • Generations
After a highly optimistic childhood and adolescence, something went wrong for Millennial young adults.