Sublime

“The most popular podcasts aren’t uniquely different, they’re just best in craft. They’re just doing the same thing that everyone else is doing but at a much higher level. I think that’s the same as newsletters, I think that’s the same thing as everything else.... you don’t need to be completely different, you just need to be good at what you’re do... See more

Second, I’m reflecting on a point former Netscape CEO Jim Barksdale famously made in 1995: “There are only two ways to make money in business: bundling and unbundling.” I think we’re burnt out by the fragmentation that the D2C era brought to everything. After subscribing to tons of hyper-niche content over the years, the idea of a couple brands we ... See more

How has he done it? In his own words, the first few seconds of every video is the most important – in the opening five seconds of every video he’s made, he delivers what he calls ‘a hook’ – a clear, compelling promise, explaining why you should watch the video, that bypasses your brain’s habituation filter, makes you think WTF? and in doing so prev

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So that, I think, is the role of information curators: They are our curiosity sherpas, who lead us to things we didn’t know we were interested in until we, well, until we are. Until we pay attention to them — because someone whose taste and opinion we trust points us to them, and we integrate them with our existing pool of resources, and they becom... See more

Great content built around a well-defined niche is essential. But it's only one-half of the creator puzzle. Unless you're proactive about how people discover, consume, and share what you’ve created, you’ll struggle to find traction with your work.

Before I ever heard of Breaker, I wanted someone to build a “socially-sorted” podcast app that would help me listen to a wider variety of shows based on episode-level recommendations from friends