Sublime

Over a decade later, this is still the most useful framework for thinking about customers for your MVP. From @sgblank originally, I believe. https://t.co/BRltPCA3by

Fuller is something of a philosopher of digital design; his podcast “Scratching the Surface” canvasses experts in the field. In the past decade, he argues, a “user-centered” approach to design has been replaced by what he has taken to calling a “corporation-centered” approach. Rather than optimizing for the user’s experience, it optimizes for the e... See more

Collapse the talent stack every chance you get . As I reflect on the teams I’ve led and hundreds of start-ups I’ve worked with, there is a consistent unfair competitive advantage i’ve witnessed when the talent stack was collapsed - when the lead designer was also the product leader, when the front-end engineer was also a designer, when the designer... See more

In 2007, I was 1 of 2 designers on Google Maps. The app was growing like wildfire. But it was becoming a cluttered mess — new features were being shoved into every pixel. Here’s the 4-step process we used to redesign Google Maps into one of the most loved apps in the world: 🧵 ––– But first, it’s important to understand it is normal to build a... See more

Nothing important should ever be more than two clicks away

he impact of such adaptive UI would be profound to all stages of a customer journey. For new users, it shortens the lengthy onboarding and training process, leading to instant aha moments and value recognition. For power users, it streamlines the multiple screens and dozens of clicks to complete a multi-step workflow. What’s even more interesting a... See more