Sublime

They’ll take a one-book indie publisher and provide a full suite of services: printing, calling on all the bookstores, and fulfillment of print and digital content around the world. So Ingram is positioned to keep growing as the industry changes. As Amazon attracts more and more indie authors and publishers, Ingram becomes their path to the half of

to see in the book. They judge topic ideas by how many comments a given post generates, by how many Facebook “shares” an article gets. They put potential title and cover ideas up online to test and receive feedback. They look to see what hot topics other influential bloggers are riding and find ways of addressing them in their book.

Joe: No problem. But right, with digital you have the option to put an ebook on sale. I originally self-published The List in April of 2009. It went on to sell 25,000 ebooks at $2.99. Now, two years later, I lowered the price, and it’s selling 1500 copies a day. Things like that don’t happen in paper. But in self-publishing, I’m seeing more and mor

That has meant that PRH can take more risks and put more muscle behind more books than the other Big Five publishers combined. They have used their strength to build proprietary audience reach—through email lists and topical or vertical Web presences—that the others can’t match. What they have not done yet, although the threat is always there that