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- Technology is shifting market power away from publications and towards writers**

Chris Best • Writers Writing, Readers Reading, Creators Creating

Let's Get Digital: How To Self-Publish, And Why You Should: Updated Second Edition (Let's Get Publishing Book 1)

David Gaughran

amazon.com

Cover of Let's Get Digital: How To Self-Publish, And Why You Should: Updated Second Edition (Let's Get Publishing Book 1)

'- “Publishing advances one bankruptcy at a time”– Robert Cottrell

Chris Best • Writers Writing, Readers Reading, Creators Creating

Digital publishing tends to fit into at least a few categories: one-off products, fixed-period courses, and recurring subscriptions.

Chris Guillebeau • The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Publishers are becoming increasingly sophisticated about doing audience research and understanding who the likely buyers of a book are and how to reach them with the right message at the right time. Social media and targeted advertising based on browsing and shopping habits take the middlemen—sales departments and brick-and-mortar stores—out of the

Mike Shatzkin • The Book Business: What Everyone Needs to Know®

Their books represented self-betterment or continuing education delivered to your door, enabling the busy workingman or woman to keep up with the culture of the day as chosen by these companies. The publishers served as curators, as they do today.

Mike Shatzkin • The Book Business: What Everyone Needs to Know®

Here’s Kevin Kelly, futurist and Wired founder and brilliant, brilliant man, pondering the future of the book: Over the next century, scholars and fans, aided by computational algorithms, will knit together the books of the world into a single networked literature. A reader will be able to generate a social graph of an idea, or a timeline of a conc... See more

The Marginalian • Networked Knowledge and Combinatorial Creativity

All throughout the media world, individual writers are finding that they can use social platforms for distribution, crank out writing coated in their signature style, and make far more money than they were able to when stuck behind the desk of a woebegone publisher.

Mark Stenberg • The Medium pivot is the message

The publishing future for smaller publishers is ambiguous. On the one hand, there are services that eliminate the need for a large, expensive overhead organization.