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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkJörg
@jza
SGE
ANDRÉ GUSTAVO XAVIER DOS SANTOS • 1 card
Joe Gerber
@joegerber
Hans
@hansengelmeyer
Anders
@anders
sonstiges
Christopher Meil • 1 card
Jan Thede
@janthede-52bdf5d8478f40cb
Gert-Jan L
@gertjan