Sublime

If the brand is not good value, it is not poor value; rather, it is just many category buyers, particularly the brand’s non-buyers, do not have an opinion.

inflates the scores of small brands.

Brand Awareness is underpinned by two measurement approaches and three metrics.

Researchers claimed that buyers were pre-disposed to buying brands whose image matched one’s perceived self, or ideal self, or some other self

Starbucks books as pure profit from cards deemed lost or permanently inactive. For

market insight.

Role 3: Identify a brand

This means that a smaller brand has a lower chance than a bigger brand of being linked to a modified attribute, even among its own buyers.

Patterns for buyer groups