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A technique for producing ideas: A simple five step formula for producing ideas
amazon.com
best practice development techniques would be writing articles or books, giving speeches or being quoted in the appropriate media, thus establishing credentials as an “expert.” Practice development would tend to revolve more around building the reputation of individuals rather than the firm, as in the common client comment “I hire lawyers, not law
... See moreDavid H. Maister • Managing The Professional Service Firm
Paul on Defining Your Point Of View | Paul Smith's Foundation
paulsmithsfoundation.orgPretend that you’re invited to give a keynote to a major conference. The person introducing you says: “Next we welcome [principal] of [your firm], a leading expert on [your positioning].” How would you fill in that last blank? And after the conference, how would
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Continue creating great work worth talking about. Show up day after day, making promises and delivering on them consistently over time.
Jeff Goins • You Are a Writer (So Start Acting Like One)
Positioning: The Battle for Your Mind.
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
