Sublime
An inspiration engine for ideas
Here are the early ways to test the positioning of your expertise.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Put it on the back of your business card.
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Amour propre
David Ogilvy • Ogilvy on Advertising
DO YOUR HOMEWORK
David Ogilvy • Ogilvy on Advertising
Shortly before he died, Bill was asked what changes he expected in advertising in the eighties. He replied, ‘Human nature hasn’t changed for a billion years. It won’t even vary in the next billion years. Only the superficial things have changed. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man – wha
... See moreDavid Ogilvy • Ogilvy on Advertising
What is a professional, anyway?
99U • Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (99U)
The world’s best promotional tool is a good product.
Bill Walsh, Steve Jamison, Craig Walsh • The Score Takes Care of Itself: My Philosophy of Leadership
your advertising should consistently project the same image, year after year.