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A technique for producing ideas: A simple five step formula for producing ideas
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" In 1940, an advertising executive named James Webb Young published a short guide titled, A Technique for Producing Ideas. "- JC
James Clear • For a More Creative Brain Follow These 5 Steps
A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life!
amazon.com
With these two general principles in mind – the principle that an idea is a new combination, and the principle that the ability to make new combinations is heightened by an ability to see relationships
James Webb Young • A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life!
In advertising an idea, results from a new combination of specific knowledge about. products and people, will general knowledge about life and events.