Sublime
An inspiration engine for ideas
“Content innovation grows audiences. Distribution innovation grows enterprise value.”
- @mitchlasky (S2E1 of @gamecraftpod) https://t.co/dH0VhHpfES
What changed was the feed, something uniquely enabled by digital. Whereas a newspaper had to be defined up-front, such that it could be printed and distributed at scale, a feed is tailored to the individual in real-time — and so are the advertisements. Suddenly it was print that was worth pennies, while the Internet generally and mobile especially... See more
Stratechery • Social Networking 2.0
Consumers are demonstrating that they are the greatest marketing force a good television show or movie could ever have, given the powerful social media tools at consumers’ disposal.
Jason Kilar • Jason Kilar on Hulu and content
which pieces of your art make it to viewers. On YouTube, however, he could release his videos directly to his fans. He could line up subscribers. He could reach people directly on social media and via email. Online, he has a platform—one he owns and operates, no middlemen allowed. And you know what? It works to great effect. For over a year he put
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Bharat Anand, author of The Content Trap,
Kate Eichhorn • Content (The MIT Press Essential Knowledge series)
What's driven the growth of this industry for the last five to 10 years is this emergence of streaming. We just talked about how it's more than half the business today. It was single digit seven years ago and so that's just been rapid. All of the growth of the value of streaming has basically come from a few developed markets, historic markets that... See more
Colossus • Universal Music Group: The Gatekeepers of Music
And so what you've ended up with, not surprisingly, is a few key players that happen to own the majority of the IP that is kind of a must have in this industry to have a product offering and a handful of distributors that have gotten scale on distribution of great user experiences like a Spotify, Amazon, a YouTube, whoever you might want to think... See more
Colossus • Universal Music Group: The Gatekeepers of Music
(Curator's comment: This is referring to YouTube’s decision to offer YouTube Red, a subscription service for ad-free experience.) They’re getting their highest value users, which are the people that the advertisers actually want to reach to not see the ads and to do brand advertising you need enormous scale, I mean Facebook and YouTube are the only... See more