Sublime

the only way to maintain a competitive advantage in the media and entertainment business is to continue knowing more about your audience than the competition does.

Understanding customer value requires deep engagement. The traditional approach of checking in with salespeople occasionally to see what retailers are thinking and doing is no longer enough. A much higher level of sophistication—and real commitment—is required. Almost twenty years ago, P&G began integrating staff from marketing, manufacturing,

With direct access to a constantly shifting data stream, successful managers get the critical information they need. They figure out the customer’s number-one priority and build a customer-centric business design around it—one that will score highest on the customer’s most important decision criteria.

"content is king, distribution will be everywhere."

Who for and what for.

FCS (a.k.a. FOCUS)

and strategy.