Sublime
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The Future of Media Is Being Built on YouTube
adweek.com
Media is under-monetized. -@eriktorenberg
(in regards to B2B creators leaving lots of juice left to squeeze)
Everyone focuses on the eyeballs.
"Eyeballs are the least interesting part" - @gregisenberg
The true value of media lies... See more
Johnny Harris is one of the world's top independent journalists.
He's built an audience of 6.5 million YouTube subscribers, and laid out his entire playbook in this interview.
Timestamps:
0:35 Johnny's entire process
9:18 Researching for... See more
David Perellx.comREDEF ORIGINAL: Age of Abundance: How the Content Explosion will Invert the Media Industry
Tal Shacharredef.com
So let's use video because I just think it's a great example. If you think about music and how you consume music, you actually consume catalog product a lot. I certainly do. And I think most consumers do. Songs that I've listened to once, I will listen to again and again, and again, at some point. With video, that's less the case. Once I watch... See more
Colossus • Universal Music Group: The Gatekeepers of Music
We all know about Netflix, we all know about Spotify and other media categories, and we also know what it has done to some industries... The music industry has lost, in the digital transformation, approximately 50 percent of its overall revenue pool.
— Markus Dohle, CEO, Penguin Publishing House
Elle Griffin • No One Buys Books
traditional video on demand systems, and/or online viewing).