Sublime
An inspiration engine for ideas




Lucas may have created Star Wars, but even he had to admit to Roffman that the fans own it now. He meant this figuratively, of course. In a literal sense, ownership is something else entirely. But it’s all bound up with a much larger issue, which is control. Who controls a story—its creator or its fans?
Frank Rose • The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
James Lucas on Substack
substack.com


