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Legacy

Brad Johnson, Shawn Sparks, and Ryan Levesque: Thank you for your continued belief and support not only with this book but also by being the original members of the Lifestyle Investor Mastermind and Investment Club, which provided much of the original content for this book.

Justin Donald • The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom

Favorite quotes 1/ Every great creator is sharing their DNA and experiences with the world. Some spread it through art, some through music - but for me, it's through product.” 2/ Jay-Z bought a pair of construction Timberland boots from me every weekend. I got to see why these different stars and heroes of mine liked the product that they liked. ... See more

Patrick OShaughnessy

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Formula: Main Title Is The Golden Rule Inside The Book

Eddie Yoon • Snow Leopard

Formula: Main Title Is A Transformation/Outcome

Eddie Yoon • Snow Leopard

Kevin Roberts, Lovemarks: The Future beyond Brands (Brooklyn: PowerHouse Books, 2015).

Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business

Law #3: Title & Subtitle Should Mirror Obvious & NonObvious Pairing

Eddie Yoon • Snow Leopard

Thought Leadership 101

Eddie Yoon • Snow Leopard

He would share the formula he had worked out with his editor years ago: have a provocative point of view that overturns conventional wisdom, back it up with robust data or compelling case studies, and c) draw broadly applicable insights and implications that are useful for as wide of an audience as possible across multiple industries.