Sublime

he was who I wanted to be when I grew up. He’s one of the great nonfiction writers of our time, a genius of reportage and the profile, someone who could take any curious whim and turn it into a compelling book.

A London-based DJ, artist manager, and co-founder of the iconic record label, Butterz, the prolific figure writes daily on sustainable artistic creation, electronic music, grime and rap, web3, community, social media, and his other curiosities in short notes, known as the ‘Yellow Squares’ on Instagram and Twitter. The format is simple but effective... See more

“human-powered discovery engine for interestingness.”

The noted neurologist and author Oliver Sacks had this to say about originality, in his essay “Prodigies” from the book An Anthropologist on Mars: Creativity, as usually understood, entails not only a “what,” a talent, but a “who”—strong personal characteristics, a strong identity, personal sensibility, a personal style, which flow into the talent,

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But last year, I woke up one morning with a rare revelation: I should just be James. So here we are.

I’m perpetually redesigning my website, hoping to achieve a Platonic blend of legibility and calm while also evoking the inside of my head, which is very much neither of those things.

“What is originality? Undetected plagiarism.”  — William Ralph Inge