Sublime

the purpose of this book, when I say evangelism I mean the systematic enabling of influence through others.

Chapter 6 Evangelist: Enable Others to Tell the Story

Evangelism also means finding the most meaningful influencers that move your market—key customers, analysts, pundits, press, bloggers, social influencers, online forums—and inspiring them with stories and evidence so they advocate for your product.

The prefix eu- refers to something good or pleasant. The word angelos or angelion is the word for “message.” Angels are messengers, and an angelos is one who delivers a message. This word euangelion, which means “good message” or “good news,” has a rich background in the Old Testament.

Evangelize continuously and relentlessly.