Sublime

In 1974, with two young children, substantial debt, and a whopping mortgage, I stepped out of an exciting job, a company directorship, and a salary, into the unknown.

Dyson advertising focuses on how our products are engineered and how they work, rather than on gimmicks and snappy sales lines. Manufacturing itself is highly creative.

• Bagless vacuums 👍


• Vacuums with bags 🤮

why vacuum cleaner manufacturers were not immediately persuaded by Dyson’s innovative technology. The entire discussion fell apart at the first stage because the manufacturers didn’t acknowledge there was a problem.

obstreperous

In 1983, after four years of building and testing 5,127 handmade prototypes of my cyclonic vacuum, I finally cracked it. Perhaps I should have punched the air, whooped loudly, and run down the road from my workshop shrieking “Eureka!” at the top of my voice. Instead, far from feeling elated—which surely after 5,126 failures I should have been—I fel