Sublime

“The trouble with the internet, Mr. Williams says, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it tries to supply them.”

https://www.nytimes.com/2017/05/20/technology/evan-williams-mediu

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Kids will not believe me when I say this, but people didn’t always absorb their “content” by way of mysterious algorithmic black magic on endlessly-scrolling crack feeds. We used to type web addresses into our browsers, and actually visit our favorite sites. This, going to “www dot college shitpost dot com” or whatever, was itself considered a radi

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Ideas from George Mack:

1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.

2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..

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