Sublime
An inspiration engine for ideas
David Mamet Memo to "The Unit" Writing Staff
David Mamet's memo provides guidelines for the writing staff of the TV show "The Unit" regarding the importance of drama, storytelling, and creating engaging scenes that advance the plot.
screencraft.orgOur agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going ... See more
Sari Azout • Article
One of my favorite cases about the power of incentives is the Federal Express case. The heart and soul of the integrity of the system is that all the packages have to be shifted rapidly in one central location each night. And the system has no integrity if the whole shift can't be done fast. And Federal Express had one hell of a time getting the th... See more
Charlie Munger • “The Psychology of Human Misjudgment”
I once saw an interview with a prolific author who had turned out hundreds of books over the course of his career—and could write a single one in a matter of days. His secret? He had developed a computerized template for outlining his plot, and simply changed the premise, locations, characters, and other details for each new story. In essence, he h
... See moreFrancine Jay • The Joy of Less, A Minimalist Living Guide: How to Declutter, Organize, and Simplify Your Life
In the immortal words of Walter Paepcke, founder of the Container Corporation of America, “packages are not just commodities; they are communications .” 10
Places Journal
When leaders don't deliver what they promise, employees throw out or undermine the redesign effort. It's six times more likely for executives at these companies to "declare victory" than at companies that just have one or two golden rules.
McKinsey • Getting organizational redesign right
We find deep meaning in the act of serving.
Frances Frei • Uncommon Service: How to Win by Putting Customers at the Core of Your Business
I said earlier that if we want to encourage creativity, we should just get out of its way. That was an ambiguous statement and I’d like to clear up some of the ambiguity. I will insist that creativity is not rare at all, which becomes clear once we identify the obstacles, organizational and personal, that get in its way.
Is creativity really scarce?... See more
Is creativity really scarce?... See more
Everett Hughes • Articles
The divide began to collapse between the artists and literary types who handled advertisements and the businessmen and engineers who designed products and packaging. Researchers studied consumer responses and developed theories about the psychology of color. Advertising executive Earnest Elmo Calkins launched a package design studio within his firm... See more