Sublime

Next, they manufactured a deadline.

magic ingredients—a focus on individual work, time to prototype, and an inescapable deadline? I decided to call it a design “sprint.”

Good ideas are hard to find.

On Tuesday, the team switched from problem to solutions.

By Wednesday morning, sketches and notes plastered the walls of the conference room.

It’s a “greatest hits” of business strategy, innovation, behavioral science, design, and more—packaged into a step-by-step process that any team can use.

The sprint is GV’s unique five-day process for answering crucial questions through prototyping and testing ideas with customers.

Repeat to build momentum.

Repeat to keep the good times rolling.