Sublime

The sprint is GV’s unique five-day process for answering crucial questions through prototyping and testing ideas with customers.

On Tuesday, the team switched from problem to solutions.

Next, they manufactured a deadline.

magic ingredients—a focus on individual work, time to prototype, and an inescapable deadline? I decided to call it a design “sprint.”

Good ideas are hard to find.

The Decider should have been in the room.

By Wednesday morning, sketches and notes plastered the walls of the conference room.

John Zeratsky helped us start at the end, so that each sprint would answer the business’s most important questions.

First, the team cleared a full week on their calendars. From Monday to Friday, they canceled all meetings, set the “out of office” responders on their email, and completely focused on one question: How should their robot behave around humans?