Sublime

In the late 1970s, Jef Raskin, a pioneering technologist who was one of Apple’s earliest employees, sketched out a radical vision for the future of computing.

Computers, he argued, should work like home appliances. The ideal computer would require almost no learning curve or upkeep. You wouldn’t have to upgrade its operating system, say, or install ... See more

Code wins arguments. If we tested a feature and didn’t like it, we rebuilt it until we landed on the best version. For some surfaces, like the activity feed, we rewrote it three times before we finally landed on an implementation that felt good enough.

Since the emergence of productivity software in the 1980s, it was sufficient for a long time to entirely focus on features (1st wave of differentiation). This is not surprising as a large value could already be created by adding desired features to very rudimentary software products.