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create word of mouth with your One Percenters by giving them something to talk about. Your most passionate fans love to talk about you but you need to make sure they always have something to talk about.
Jackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business
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It’s her overarching philosophy to focus on her core advocates, the superfans, the Little Monsters. These advocates will ultimately be evangelists who bring in new customers on their own.
Jackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
The Happy Customer Handbook: 59 Secrets to Creating Happy Customers Who Come Back Time and Time Again and Enthusiastically Tell Others About You. You can get a free copy of the book, including FREE postage, at www.TheHappyCustomerHandbook.com
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter • 1 highlight
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The Small Army Strategy: A Guide for Turning Fans and Followers into Fanatics and Friends for Life
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Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
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The Embedded Entrepreneur: How to Build an Audience-Driven Business
Arvid Kahl • 1 highlight
amazon.com