Sublime

them.

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce by Jackie Huba and Ben McConnell

objective. In the next chapter, we will look into her unique fan philosophy of focusing most of her efforts on a very small part of her fan base—the One Percenters.

these fans, and a loyal community of like-minded people has rallied around her as a result.

While creating a buzz with her wild outfits and crazy performance art, she is methodically building a grassroots base of passionate fans for the long term.

It’s her overarching philosophy to focus on her core advocates, the superfans, the Little Monsters. These advocates will ultimately be evangelists who bring in new customers on their own.

she bought books about Andy Warhol, learning about how stardom could be its own art form.

The goal is to be known to the smallest viable audience.