Sublime

Clayton Christensen’s influential book on business strategy describes how new players in a market start with seemingly undesirable niche segments, which are ignored by incumbents while they are focusing on the most profitable segments and use cases.

The

Successful strategies often owe a great deal to the inertia and inefficiency of rivals. For

Leaders should use their short-term flexibility to assure themselves of a stable long-term future.

Positioning is the first body of thought that comes to grips with the difficult problem of getting heard in our overcommunicated society.

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

People will always choose a story that helps them survive and thrive.

Always position your customer as the hero and your brand as the guide.