Sublime
An inspiration engine for ideas
In GTM, you aim to find a winning intercept between the needs of the target audience (called a minimal viable segment, or MVS) and your solution (called a minimal viable product, or MVP). You have to solve your target customer’s problem better than anyone else. Sometimes, 10x more added value needs to be created by a GTM company.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
In the positioning era, the single most important marketing decision you can make is what to name the product.
Jack Trout • Positioning: The Battle for Your Mind
Companies tend to sell solutions to external problems, but customers buy solutions to internal problems.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Al Ries and Jack Trout: Positioning: The Battle for Your Mind (McGraw-Hill). Ries
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Messages would “sound better” in print if they were designed for radio first. Yet we usually do the reverse. We work first in print and then in the broadcast media.