Sublime

To this day, the promotion of Extra Large AA eggs is one of the foundations of Trader Joe’s merchandising, not just because of the program per se, but because it set me to wondering whether there weren’t other discontinuities out there in the supplies of merchandise. Eight years later, we built Trader Joe’s on the principle of discontinuity.

John Macdonald (1741–96), a Scottish Highlander, was a famous footman who wrote memoirs of his experiences in service. An orphan who had been sacked from a previous job rocking a baby’s cradle, Macdonald found work in a gentleman’s house turning the spit. He was aged just five.

for he didn’t have no taste for anything cooked, but my own tastes growed to pumpkin bread, fresh blackberries, turkey, venison, boiled pigeon, lamb, dainty fish, pumpkin bread, and butchered ham with real German sauerkraut like I had up in Boston every time I dropped word on being a slave.

‘Yarg’ is simply ‘Gray’ spelled backwards, the cheese being named after the artisan cheesemakers Alan and Jenny Gray, who found a 1615 recipe for a nettle-wrapped semi-hard cheese in a book in their attic.