Sublime
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The subtle pro-Reagan bias in Jennings’s face seems to have influenced the voting behavior of ABC viewers.
Malcolm Gladwell • The Tipping Point
CHAPTER 7 PERSUASION OR MANIPULATION? THE BLURRED EDGE OF TRUTH
Scott Berinato • Good Charts
Do audience members see themselves in the slogan .
Frank Luntz • Words That Work: It's Not What You Say, It's What People Hear
People are not necessarily swayed by reason. “The head has never beaten the gut in a political argument yet, and I doubt if it ever will,” Carville writes in All’s Fair.
Patricia Ward Biederman • Organizing Genius: The Secrets of Creative Collaboration
Most people are rather confident of their ability to recognize bullshit and to avoid being taken in by it
Harry Frankfurt • On Bullshit
Some of the most successful character assassins tend to speak and think in paranoid undertones—justifiably so. After all, they operate in a realm where people really are out to get one another.