Sublime
An inspiration engine for ideas
In GTM, you aim to find a winning intercept between the needs of the target audience (called a minimal viable segment, or MVS) and your solution (called a minimal viable product, or MVP). You have to solve your target customer’s problem better than anyone else. Sometimes, 10x more added value needs to be created by a GTM company.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
In the positioning era, the single most important marketing decision you can make is what to name the product.
Jack Trout • Positioning: The Battle for Your Mind
Andy Raskin | Strategic narrative for CEOs and leadership teams
andyraskin.com
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Al Ries and Jack Trout: Positioning: The Battle for Your Mind (McGraw-Hill). Ries