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Kelly's 14 Rules for Skunk Works
lockheedmartin.com
The Definitive Drucker: Challenges For Tomorrow's Executives -- Final Advice From the Father of Modern Management
amazon.com

Summary of Meeting
1. Core Framework (Taki Method)
Focus on one service, one market, one conversion tool, and one marketing channel until reaching $1 million in revenue.
2. Services Discussed
Strategy Service:
Green light. Core offering as it leverages power planners’ expertise.
Collaboration with financial advisors to help formulate strategies.
Complianc
Schultz formed a strategic hypothesis—the Italian espresso experience could be re-created in America and the public would embrace it.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
Learnings are then applied to evolve a product's go-to-market plan. It's
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
most significant management variable to be disclosed by the previous analysis is the choice of the mix of projects undertaken, and the implications this has for the (average) project team (i.e., leverage) structure.